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Privacy policy

MOI Privacy Policy

Effective Date: November 3. 2025

This Privacy Policy explains how MOI Beauty (“MOI,” “we,” or “our”) collects, uses, and discloses information about you. This Privacy Policy applies to information we collect when you use our website, social media, and other online products and services (collectively, our “Services”), contact our customer service team, attend one of our events, or otherwise interact with us.

We may update this Privacy Policy periodically. If we make significant changes, we’ll notify you by updating the “Effective Date” above or by other appropriate means. We encourage you to review this Policy regularly to stay informed about how we protect your information.

1. Information We Collect

Information You Provide to Us

We collect personal information that you provide directly, such as when you:

  • Create an account or make a purchase;

  • Subscribe to our emails or SMS updates;

  • Submit a review or participate in a survey, giveaway, or event;

  • Contact our customer service team.

This information may include:

  • Name, email address, postal address, and phone number;

  • Payment information (processed securely through third-party payment processors);

  • Date of birth, makeup preferences, and social media handles;

  • Any other information you choose to provide.

Information We Collect Automatically

When you access our website or Services, we automatically collect certain information, including:

  • Device and Usage Information: IP address, browser type, operating system, referring URLs, access times, and pages viewed;

  • Transactional Information: Product details, purchase amount, date and time of order, and fulfillment status;

  • Cookies and Tracking Technologies: Used to improve your browsing experience, understand engagement, and serve targeted ads.

You can control cookies through your browser settings. Some features of our website may not function properly if you disable cookies.

Information from Other Sources

We may receive information about you from third parties such as advertising networks, analytics providers, social media platforms, and data partners that help us improve our Services and personalize your experience.

2. How We Use Your Information

We use your information to:

  • Provide, personalize, and improve our products and Services;

  • Process orders, returns, and payments;

  • Send order confirmations, receipts, and updates;

  • Communicate with you about promotions, events, and updates;

  • Respond to your questions and provide customer support;

  • Detect and prevent fraud and unauthorized activity;

  • Conduct research, analytics, and trend monitoring;

  • Comply with legal and regulatory obligations.

3. How We Share Information

We may share your personal information:

  • With service providers who perform services on our behalf (e.g., payment processing, shipping, analytics, advertising, marketing, and website hosting);

  • With your consent or at your direction (e.g., if you post reviews or tag MOI on social media);

  • To comply with legal obligations or respond to lawful requests from public authorities;

  • In the event of a business transfer, such as a merger, acquisition, or asset sale.

We may also share aggregated or de-identified information that cannot reasonably identify you.

4. Cookies, Analytics, and Targeted Advertising

We use cookies and similar technologies to:

  • Operate and improve our Services;

  • Analyze trends and measure engagement;

  • Personalize content and ads you see on our site and across other platforms.

You can opt out of interest-based advertising by visiting:

You can also adjust your cookie preferences directly in your browser or via the consent management settings on our website.

5. Data Retention

We retain personal information as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Your Privacy Rights and Choices

Depending on where you reside, you may have the right to:

  • Request access to the personal information we hold about you;

  • Request correction or deletion of inaccurate or outdated information;

  • Opt out of targeted advertising, data sharing, or the sale of personal information;

  • Request that we limit or restrict certain data uses.

You can make these requests by emailing us at trymoibeauty@moibeauty.us.
We will respond in accordance with applicable privacy laws.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

  1. Know what personal information we collect, use, disclose, and sell;

  2. Request deletion of your personal information;

  3. Opt out of the sale or sharing of personal information;

  4. Correct inaccurate personal information;

  5. Not be discriminated against for exercising your privacy rights.

To exercise these rights, email us at trymoibeauty@moibeauty.us.

We do not sell personal information for money. However, we may share information for advertising and analytics purposes, which may be considered a “sale” or “share” under California law. You may opt out of such activities using a legally recognized Global Privacy Control (GPC) signal or by contacting us directly.

We do not knowingly collect or sell the personal information of consumers under 16 years of age.

8. Florida Residents

MOI is headquartered in Florida. Florida’s Digital Bill of Rights (FDBR) currently applies only to large technology companies and data brokers. At this time, MOI is not subject to those specific requirements. However, we are committed to maintaining transparent and secure data practices in accordance with federal and state consumer protection laws.

9. Children’s Privacy

Our Services are not directed to individuals under 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Data Security

We use reasonable physical, technical, and administrative safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access or disclosure.

11. International Customers

If you access our Services from outside the United States, please note that your information will be transferred to and processed in the U.S., where privacy laws may differ. We take appropriate measures to protect your information in accordance with this Privacy Policy.

12. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect new products, legal requirements, or best practices. The updated version will be posted on our website with an updated “Effective Date.”

13. Notice of Financial Incentives

From time to time, we may offer special promotions, discounts, or other rewards to customers who choose to subscribe to our marketing emails or text updates. To participate in these programs, we may collect certain personal details, such as your name, email address, and information about your purchases or preferences.

By signing up, you agree to the terms of the promotion, and you may opt out of the program or withdraw your consent at any time by contacting us at trymoibeauty@moibeauty.us. Any additional terms or conditions specific to a promotion will be provided to you at the time of sign-up.

The value of the personal information we collect is reasonably related to the value of the discount or benefit offered in connection with the promotion.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or how we handle your personal information, please contact us at: trymoibeauty@moibeauty.us